Skip to content
1981
Volume 5, Issue 2
  • ISSN: 1474-2748
  • E-ISSN: 2040-0551

Abstract

The paper examines the role played by various factors in the development of new products in the Thai food industry. Data collected from a sample survey covering 62 firms in the four main subsectors of the Thai food industry are examined using both multiple regression and pair comparison analyses. From the regression analysis based on six selected independent variables (firm-size, age, ownership, market orientation, promotional status and product type), only firm-size was found to be a statistically significant determinant of technological capability for the development of new products. However, the pair-comparison analysis shows that various other factors can also be influential. These include senior management values, policy and strategy, management and administration, the system of rewards and promotion, information flows and links, and R&D activities.

Loading

Article metrics loading...

/content/journals/10.1386/ijtm.5.2.159_1
2005-11-01
2024-06-13
Loading full text...

Full text loading...

/content/journals/10.1386/ijtm.5.2.159_1
Loading
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error