f Nollywood production, distribution and reception

This article outlines and examines the genesis of a pan-African research project on Nollywood that sought to widen current research on the topic to include distribution, exhibition and reception in a variety of African regions, including Nigeria, Ghana, Uganda, Kenya, South Africa and Zimbabwe. ‘South-North Conversations’ was devised by the overarching project to frame analysis. The role of key African satellite distributor, MultiChoice, is briefly discussed as a background to the project.