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The future in our hands: A sustainable stock photo reading
- Source: Journal of Environmental Media, Volume 3, Issue Seeing the (In)Justice of Sustainability: Visualizing Inequality at the Centre of Climate Change Communication, Oct 2022, p. 133 - 137
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- 04 Apr 2022
- 31 May 2022
- 01 Oct 2022
Abstract
Stock photos are generic, ready-made visual conceptualizations of everyday myths. They have low credibility among audiences, yet they are proliferating in visual communication, including journalistic media. A close reading of one of the dominant visual tropes related to sustainability, a white woman’s hands cupping a young, green plant, suggests that these pre-formatted images contain tacit layers of meaning that are uncritically anthropocentric and accepting of inequalities.
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