Cultural Studies

Ever since the premiere for the first Mickey Mouse cartoon in 1928, Disney has played a central role in American popular culture, which has progressively expanded to include a global market. The company positioned itself to be a central role in family entertainment, and many of its offerings – from films to consumable products – have deeply embedded themselves into not only the imaginations of children and adults, but also into the threads of one’s life experience. It is difficult to go through life without encountering one Disney product. Because of this, fans of Disney build connections with their favourite characters and franchises, some of which are fuelled further by Disney’s own marketing practices.

Similarly, Disney responds to the cultural values of the era through its films and other media offerings. In this volume, scholars from varying backgrounds take a close look at facets of the Disney canon as more than agents of entertainment or consumption, and into underlying messages at the very heart of the Disney phenomenon: the cultural response that drives the corporation’s massive production and marketing machine. The relationship between Disney and its fans is one of loyalty and love, shaping cultural behaviours and values through the brand and its products. Disney responds in kind with a synergistic approach that makes it possible to experience Disney in any format at any given time.

Primary readership will be academics, researchers, educators, scholars and students working in the fields of media and cultural studies, especially those interested in marketing and branding, and in the Disney Company in general. The accessible writing style and the range of topics covered make it suitable for postgraduate students and academics working in these fields, as well as third-year undergraduate students.

The book will also appeal to academics working in the related fields of tourism studies, film and television studies and, given the focus of some of the chapters, in gender studies.

Although academic in focus, the accessible writing style does mean that it may also have appeal to the non-academic reader and fans of Disney.

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms.

The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review.

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising.

Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.

This book looks at the representation of female characters in French comics from their first appearance in 1905. Organised into three sections, the book looks at the representation of women as main characters created by men, as secondary characters created by men, and as characters created by women.



It focuses on female characters, both primary and secondary, in the francophone comic or bande dessinée, as well as the work of female bande dessinée creators more generally. Until now these characters and creators have received relatively little scholarly attention; this new book is set to change this status quo.



Using feminist scholarship, especially from well-known film and literary theorists, the book asks what it means to draw women from within a phallocentric, male-dominated paradigm, as well as how the particular medium of bande dessinée, its form as well as its history, has shaped dominant representations of women.



This is the first book to study the representation of women in the French-language drawn strip. There are no other works with this specific focus, either on women in Franco-Belgian comics, or on the drawn representation of women by men.



This is a very useful addition to both general discussions of French-language comics, and to discussions of women’s comics, which are focused on comics by women only.



As it is written in English, and due to the popularity of comic art in Britain and the United States, this book will primarily appeal to an Anglo-American market. However, the cultural and gender studies approach this text employs (theoretical frameworks still not widely seen in non-Anglophone studies of the bande dessinée) will ensure that the text is also of interest to a Franco-Belgian audience.



With a focus on an art-form which also inspires a lot of public (non-academic) enthusiasm, it will also appeal to fans of the bande dessinée (or wider comic art medium) who are interested in the representation of women in comic art, and to comics scholars on a broad scale.

Shiny Things combines an interest in visual art with a broad attention to popular culture – the wideness of its range is striking. It is more than just an expansion of subject matter, which many of today’s innovative books also have – it considers how a specific physical property manifests itself in both art and culture at large, and contributes to an analysis of and polemics about the world. It is accessibly written but with a careful application of contemporary theory.

Interesting, informative, and entertaining, this will appeal to progressive thinkers looking for new ways of presenting ideas. This is scholarship that challenges stale thought and interacts with philosophical ideas in real time, with a versatility that can often be lacking in traditional academic scholarship.

Using art, especially contemporary art, as its recurrent point of reference, the authors argue that shininess has moved from a time when rarity gave shiny things a direct meaning of power and transcendence. Shininess today is pervasive; its attraction is a foundation of consumer culture with its attendant effects on our architecture, our conceptions of the body, and our production of spectacle. Power and the sacred as readings of the shiny have given way to readings of superficiality, irony and anxiety, while somehow shininess has maintained its qualities of fascination, newness and cleanliness.

Examines the meanings and functions of shininess in art and in culture more generally: its contradictions of both preciousness and superficiality, and its complexities of representation; the way shininess itself is physically and metaphorically present in the construction of major conceptual categories such as hygiene, utopias, the sublime and camp; and the way the affects of shininess, rooted in its inherent disorienting excess, produce irony, anxiety, pleasure, kitsch, and fetishism. All of these large ideas are embodied in the instantly noticeable, sometimes precious and sometimes cheap physical presence of shiny things, those things that catch our eye and divert our attention. Shininess, then, is a compelling subject that instantly attracts and fascinates people.

The book engages primarily with visual art, although it makes frequent use of material culture, as well as advertising, film, literature, and other areas of popular and political culture. The art world, however, is a place where many of the affects of shininess come into clearest focus, where the polemical semiotics of shine are most evident and consciously explored. 

Artists as diverse as Anish Kapoor (whose popular Cloud Gate sculpture in Chicago is a repeating example in the book), Olafur Eliasson, Jeff Koons, Carolee Schneemann, Audrey Flack, Fra Angelico and Gerard ter Borch centre the book in an art discourse that opens up to automobiles, Richard Nixon and Liberace.

Will be relevant to academics, scholars and students with an interest in contemporary theory and material and popular cultures. Potential interest across the humanities: philosophy, gender studies, perhaps public relations, advertising and marketing.

It will also appeal to more general readers with an interest in popular and material cultures, art and aesthetics.  It is written in a genuinely accessible style, and its ideas and theory are embodied through examples and narratives.  Will be of interest to readers of Oliver Sacks, James Gleick, George Lakoff, James Elkins or Rebecca Solnit. 

At the end of 2019 to the beginning of 2020, when the coronavirus first emerged, Wuhan in China became the first city in the world affected by this deadly disease. It then rapidly spread to the entire country, and further on to Europe, America and the rest of the world.

During these strange times, we witness the emptiness of streets, squares and cities everywhere; we are estranged from and yet ‘connected’ to each other. As a response to the pandemic, Jiang Jiehong convened in-conversation talks with figures from different disciplines in the Chinese-speaking world, including anthropology, architecture, art, curating, fashion film, literature, media, museum, music and photography.

The twelve high-profile participants in these conversations are Xiang Biao, Zhang Peili, Pi Li, Zhang Zikang, Gu Zheng, Li Lin, Zhang Zhen, Shu Kewen, Jiang Jun, Wang Shouzhi, Chen Danqing and Zhu Zheqin.

These conversations foster new understandings of this present-day crisis; the threat of the invisible, notions of distance and spatialization, separation and isolation, communication and mobility, discipline and surveillance, and community and collectiveness, as well as the increase in conflicts and divisive voices between China and the world. At the same time, these reflections give us the opportunity to re-examine our past ‘normality’, and to project our future visions of a post-COVID world.

Readership will include those working and studying in the humanities and specifically in the disciplines of the interviewees, and those who have particular interests in contemporary China. The Otherness of the Everyday is also of interest to a more general audience who has experienced the pandemic and is seeking innovative understandings of this global crisis in human history.

Everyone who viewed the opening ceremonies of the 2008 Beijing Olympic Games can understand the power of dance and mass movement in the service of politics. While examples of such public performances and huge festivals are familiar in Nazi Germany, the former Soviet Union and today's North Korea, this new book addresses the lesser known examples of Spain under Franco, the Dominican Republic, Iran, Croatia and Uzbekistan, all of which have been subjected to various political regimes.

Dance and choreographed mass movement is the newest field of serious research in dance studies, particularly in the fields of politics and international relations and gender and sexuality. The author uses dance as a lens through which to study political, ethnic, and gendered phenomena so that the reader grasps that dance

constitutes an important non-verbal lens for the study of human behaviour.

This is the first study on dance and political science to focus specifically on authoritarian regimes.  It is a significant and original contribution to scholarship in the field, with the key studies drawn from a variety of different geographical and historical backgrounds.

In Spain under Franco, the Women's Section of the fascist Falange created a folk dance program that toured widely and through the performance of Spanish regional folk dances performed by virginal young Spanish women, embodying Catholic purity, permitted the regime to re-enter the world of polite diplomacy.

The Dominican Republic dictator, Rafael Trujillo, himself a gifted dancer, raised the popular folk and vernacular dance, the merengue, to the level of the "national" dance, which became a symbol of his regime and Dominican identity, which merengue it still maintains.

For over a thousand years, Croatia, has endured a series of authoritarian regimes – Hapsburg, Napoleon, the Yugoslav royal dictatorship, fascist, Josip Broz Tito's communist regime, Franjo Tudjaman – that ruled that small nation. For over 70 years, Lado, the National Folk Dance Ensemble of Croatia, has served as "the light of Croatian identity." Through its public performances of folk dances and music, Lado has become the face of a series of different regimes.

In Iran, dance became banned under the Islamic Republic after serving the Pahlavi regime as a form of representation of its peasant population and its historic Persian identity. Uzbekistan currently has expanded the role of the invented tradition of Uzbek "classical" dance, created during the soviet period, as a representation of Uzbek identity, in national festivals. Thus, through these examples, the reader will see how dance and mass movement have become important as political means for a variety of authoritarian regimes to represent themselves.

Primary readership will be dance scholars; particularly the growing number interested in ethno-identity dances of the second half of the twentieth-century

Will be of interest to academic libraries and departments, with valuable information and interest also for scholars of ethnology, anthropology, cultural studies, history.

The book documents the history and morphology of the Ancient City of Aleppo, outlining first the urbanistic development of the city and then focusing on the architectural heritage with specific focus on the domestic architecture, addressing the initiatives to reconstruct and rehabilitate the urban fabric. The author argues in favour of the safeguarding and rehabilitation of the architectural heritage to protect the cultural memory of the inhabitants of Aleppo, despite of the destruction of architecture due to the recent war.

Through a capillary documentation of the palimpsest of Aleppo – the peculiar characteristics of its courtyard houses and the neighbourhoods of Bayyada, Bab Quinnesrin and al-Farafra – this is a theoretical and practical handbook for architects, urban planners and restorers alike. Through this analytical discussion of the city’s urban fabric, it introduces the concept of the cultural urban landscape acting as a 'cohesive territorial organism', nourished by different cultures, in which contrasting scales of land, city and neighbourhood are interconnected in a fractal state. With a focus on retaining the uniqueness and diversity of this residential typology, which bore witness to the rich cultural history of Syria and the Middle East as a whole, Neglia maps a future reconstruction that focuses on cultural continuity, tradition and the re-establishment of a crucial social memory.

Of particular interest and relevance to cultural heritage experts, urban planners architects and designers. Also, to researchers, scholars and students interested in studies on urban morphology and building typology, UNESCO and ICOMOS. Scholars and students interested in the Middle East.

Will also be of significant interest to professionals dealing with the implementation of rehabilitation measures in other cities inscribed on the Word Cultural Heritage List, or cities with a sound historic fabric which has been destroyed due to war or other events.

Concerned with the relationship between Friday mosque and city in the Islamic context. Focusing particularly on the Friday mosque, the book aims at exploring the concept of liminal(ity) in spatial terms and discuss it in terms of the relationship between the Friday mosque and its surrounding urban context. Transition spaces/zones between the mosque and the urban context are discussed through the case studies from various contexts. In doing so, the manuscript reveals different forms of liminality in spatial sense.

Considers widely-studied topics such as the ‘Friday mosque’ or the ‘Islamic city’ through a fresh new lens, critically examining each case study in its own spatial urban and socio-cultural context. While these two well-known themes – concepts that once defined the field – have been widely studied by historians of Islamic architecture and urbanism, this collection specifically addresses the functional and spatial ambiguity or liminality between these spaces. Thus, instead of addressing the Friday mosque as the central signifier of the ‘Islamic city’, the articles in this volume provide evidence that there was (and continues to be) a tremendous variety in the way architectural borders became fluid in and around Friday mosques across the Islamic geography, from Cordoba to Jerusalem and from London to Lahore.

By historicizing different cases and contributing to our knowledge of the way human agency through ritual and politics shaped the physical and social fabric of the city, the papers collectively challenge the generalizing and reductionist tendencies in earlier scholarship.  The disciplinary approaches are varied, and include archaeology, art history, history, epigraphy and architecture.  

The original approach in the book, addressing of the topic of liminality from different points of view and in different periods, creates a fresh approach that invites students and scholars to think deeply about the imbrication of congregational mosques in the daily life of the cities that host them. Moreover, in considering mosque and city together, the mosque appears as a living space subject to change and history and made with political and social purpose, rather than as a holy space disconnected from the rest of the world.

Traditional studies of mosques focus on architecture and aesthetic language and try to establish a lineal development of the building typology connected to the history of Islam across different territories. The present study offers an alternative (though not competing) perspective where locality and politics play a major role in the materialization of the congregational mosque as a religious and communal space. The wide historical frame enables comparison of congregational mosques in different historical periods: it is particularly a strong contrast to see how the liminality of the mosque changes between the early and classical periods of Islam on one side and the more contemporary times on the other. The consideration of diverging cultural, political and sectarian settings is another interesting element of comparison. 

Primary market will include scholars, academics and students working on or studying Islamic studies, particularly Islamic history, Islamic architecture and Islamic archaeology. 

Also of relevance to architectural historians, architects, art historians, city planners, city historians, urban designers, architectural critics, historians, sociologists, archeologists, and those interested in religious studies, and in archaeology of religion.

This book brings together multiple strands of debate around the cultural creative industries and contemporary capitalism, China’s position in global capitalism, the future of modernity and new ways of thinking about culture and cultural policy.  Clearly written and engaging, it is the first study to provide a critical lens on creative industries discourse and to bring it together with detailed historical and social analysis.

It analyses the ongoing development of China’s cultural industries, examining the institutions, regulations, interests and markets that underpin the Chinese cultural economy and the strategic position of Shanghai within that economy. Explores cultural policy reforms in post-colonial China and articulates Shanghai’s significance in paving China’s path to modernity and entry to global capitalism. In-depth and illuminating, this book situates China’s contemporary cultural economy in its larger global and historical context, revealing the limits of Western thought in understanding Chinese history, culture and society.

This book is aimed at a broad, educated audience who seek to engage more with what is happening in China, especially in the cultural field. It tries to take such an audience outside the standard frame of Western modernity, suggesting the possibility of different historical trajectories and possibilities. Because the book is theoretical and empirical in its approach, it will be of strong interest to both those interested in Chinese cultural policy and the creative industries approach generally. 

Cultural and creative industries is an increasingly important subject area in Higher Education, with undergraduate and postgraduate programs representing some of the fastest growing areas in arts, humanities and social science faculties. This audience is increasingly global, as this policy debate has now moved outside the Western countries whose economic competitiveness it was meant to promote. It is an agenda promoted by agencies such as UNESCO, UNCTAD, the World Bank, British Council and the Goethe Institute.

Primary readership will be academics with a particular interest in Chinese culture, cultural studies, media studies, public policy and management studies, cultural policy, East Asian studies and cultural policy researchers. It will also be relevant to all those interested in China and Chinese’s culture; and those interested in the history of Shanghai and the role it plays in contemporary Chinese culture and politics.  Given the current interest in China, it may also be of wider appeal too.